Category: Vacation Rental Marketing

The Book Direct Roadmap: A Guide for Vacation Rental Hosts

Direct bookings are an essential part of building a more professional vacation rental business. Not only will you reduce your dependency on OTAs (online travel agencies) like Airbnb and VRBO,  but you will also be in charge of your own business.  YOU own your own website and domain; YOU control your rules and polices; YOU set your own rates without the addition of third-party fees that upset your guests. 

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Using Influencers For Your Vacation Rental Business

Many vacation rental owners and property managers view influencers as freebie seekers and scam artists, but there are also plenty of authentic influencers who can add value to their business by providing excellent lifestyle images and videos, adding bookings to their calendar, and giving them thousands of interested social media followers and email subscribers. Influencers have a powerful relationship with their followers, and their endorsements can persuade their followers’ buying decisions. While the number of followers is not as important as the relationship influencers have with their audience, it’s essential to choose the right influencer and offer them what they are looking for, such as a unique experience that provides great visuals for their photo and video stream. Using influencers is a partnership, and it’s important to remember that a good influencer will only partner with a business that is right for their audience.

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How To Build A Vacation Rental Website – Mistakes Checklist

Read on to learn some of the biggest mistakes I have made along the way and the mistakes I see others making often. Many of these are true for any industry, but many are specific to the vacation rental industry. Even if you have hired or will hire someone to build your website, you should read through these mistakes and make sure your designer knows you are watching!

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4 Tips For Growing An Instagram For Vacation Rental Business

Engagement takes time, but if you are thoughtful about the content you share, genuine in the way you interact with your followers and reach out to people who like, comment and follow you, you will have a steady growth of people who are actually interested in you, inspired by your photos and will book.

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8 Vacation Rental Blogging & SEO Tips For Success

Blogging about your destination can be an amazing resource for FREE traffic to your vacation rental website or travel brand. But, before you hit publish, be sure you aren’t making these 10 common mistakes or you could be blogging for nothing. Read more to create content your visitors will love and share!

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