Hey there! I'm Jodi

I'm passionate about helping you build a lasting, profitable and rewarding hospitality business that WOWS your guests!

With my diverse career in marketing, business management and customer service as well as my love of travel and experience as a guest in more than 50 vacation rentals, boutique hotels and glamping tents, I guide struggling and overwhelmed hosts as they navigate the industry, create guest-first experiences, diversify their marketing and outshine their competition.

I believe in hospitality. I believe in giving your customers your all – and for vacation rental hosts, “your all” means an excellent guest experience.

And I know from working with dozens of hosts, that those who strive to be memorable, who strive to provide the perfect stay, who love their destination and share it proudly…those are the hosts who last. They have better reviews. They have repeat guests. They get the rates they want and guests who take care of their properties and tell everyone they know what a great time they had.

And just like the hosts I work with, I give it my all. I strive to be memorable. I work hard to share my knowledge, expertise, skills, and creativity so that my clients know that my heart is part of their business.

I’m known for creating modern and beautiful book-direct websites, and teaching hosts how to market their business and achieve more direct bookings – plus my goofball sense of humor, East Texas twang, frequent road trips and my sweet lab girl Jolene!

I tell the truth about your business!

There are plenty of industry coaches and web designers out there who will tell you how easy it is to “book direct”.  Well, it “ain’t” always easy. In fact, most of the time it’s pretty damn hard.  You have to want it.

I love to teach

I teach with humor, heart and patience.  I love to share my knowledge with anyone struggling to figure things out.  And if I don’t know the answer, I’ll find the answer for you.

You can find me

If I’m not at my desk working on a website or zooming in a coaching call, you’ll find me watching the latest streaming series with my hubby, exploring the hill country, listening to live music or out on a road trip (usually with Jolene along for the ride.)

I only wish I had started working with Jodi much earlier. I would be much further along in my business.

My values

You will always work directly with me. You aren't passed over to an "account manager" on my team. I design your website, I answer your questions. I help you meet your goals. My team is here to support the work I do with you, but I have my hands deep in every project.
No bullshit!
I will tell you the truth about your business. Some businesses are not ready for direct bookings. Some business owners need more help than they know. I will give you advice you didn't ask for. But I will NEVER lie to you about how easy it is going to be or how soon it's going to happen
I care about your guests
I am the only vacation rental consultant who cares as much about your guests' experience as you do. My success is your amazing reviews. I do not work with hosts who don't strive to provide an exceptional experience and have excellent hospitality.
I value authenticity.
I am a small town girl with a small town life. I have tons of personality and you will experience it. I am fun and funny and a little bit irreverent. I sometimes plan happy hour coaching calls and meetings. I love to share in your successes with virtual high fives and you WILL meet my dogs!
I teach with humor and heart.
I often work with clients who are not tech savvy or have no marketing or business experience. I enjoy teaching and will provide tools to help you learn including video follow up and screen sharing. Whatever it takes!

Kind words from Clients

"Jodi's knowledge of the vacation rental industry has helped us save so much time, money, and frustration. She's been part of this project from the beginning - with advice, support, teaching systems, and processes, plus the beautiful website and marketing. We are thankful for her mentoring and support. She knows what our guests want and the experience we want to give them and she helped us create that perfect place. She's a true partner."

Yvette & Ken Strange~ Spoon Mountain Glamping

Get To Know Me...

I was a single mom for 15 years.

AJ, Savannah & Kati. My youngest is 20 and my oldest is 30. they taught me love, hope and faith. (In that order).

I lived with my parents while raising my kids and going to college and I still live 7 miles away from them.

They met in junior high and have been married 54 years – they still dance on the front porch to George Jones and hold hands watching TV. I’m blessed beyond measure to have had their support.

My husband and I were neighbors growing up... but didn't get married until 28 years later!

Don’t you love a good love story? He was one of my crushes but was a few years older. Now, we are best friends, business owners, dog parents, and still can’t believe our paths crossed again in 2013!

I will always, always have a dog or two..or three.

We adopted Jolene, my sweet black lab girl in 2020 after we lost Abby in 2019. We also have my daughter Kati’s dog, Oscar (the grouch). I remember every dog I’ve ever had and still miss some of them so much I dream about them (Lacy, Marley, Taz, Lady, Prince, Leo Long Ears…)

I cry when I reach reviews from my clients or receive special gifts.

I really bond with my clients and students so when I get a thank you card, a gift in the mail, a kind email or a Facebook review, it makes me bawl like a baby. I print them and keep them on a bulletin board – they inspire me to do my best work every single day.

Michael, Jolene and I spent the pandemic on a farm stay in Central Texas. It was magic!

I have worked with Jodi for nearly two years, and she has helped my business tremendously! During that time I have grown from four to twelve properties, and her services have supported me in many ways. Jodi will definitely help your STR business!

Free Download!

Stop wondering what to do and begin the book direct journey journe! Get started TODAY with my five-step guide.

Even if you don't have a website or PMS!

The book direct movement is growing! If you are a professional vacation rental business owner or property manager who wants to differentiate and uplevel your business and stop depending on the OTAs, you can use this free guide to determine how you can get started today! 

Are you ready to build a guest-first vacation rental business that attracts better guests, puts profits back in your pocket and gives you the freedom to make your own rules?