I help hosts of guest-focused vacation rentals (Airbnb, Short Term Rental, Glamping, Boutique Hotel) build a more professional business, create a guest experience brand, diversify their marketing and achieve more bookings from guests who can’t wait to return and tell their friends!
No matter what you may have heard, starting, building and growing your own vacation rental business isn’t easy. And growing it to profitability is even harder. Stop playing frustrating guessing games, struggling with the latest strategy or tool, and trying to do all the marketing, guest communications and all the things…I’m here to help.
Through personalized one-to-one coaching, I’ll help you develop a guest-first hospitality brand that speaks directly to your target market and niche. We’ll create a cohesive marketing strategy that showcases your unique experience and destination, and a holistic guest communications plan that will have guests returning time and time again. This program is best for those who have been hosting for at least a year and understand the challenges and frustrations of the vacation rental industry.
Stop wasting time asking for help in Facebook groups or searching through Youtube videos. My VIP Intensive Coaching Program is a “Done-With-You” training to help you create a content and destination marketing strategy using my Content Marketing Traffic Circle Framework that includes creating and marketing your destination and guest-first experience with blog content, email marketing, social media and PR.
Not just any ol’ website, my elevated sites are designed with a modern style that immediately tells your brand story, captures your guest experience and creates desire. Show availability, accept bookings, and take payments – right from your website and PMS system integration.
Vacation Rental Marketing and branding is hard. It’s crucial to understand social media, email marketing, and content marketing to use these tactics correctly. My group coaching, courses, and free resources will help you get started – no matter your experience or budget.
The owners I work best with are passionate about excellent hospitality, creating comfortable and well-appointed vacation homes, and helping their guests experience an amazing vacation.
They are ready to work – and even if they don’t have time to do “all the things” they know that to reap the rewards, they have to put in effort and investment.
When we work together building your website or dialing in your social media strategy, or working on your content marketing, it’s a partnership.
I help you build and implement business and marketing strategies, give advice based on my experience and help you create more than just a vacation home, but a lasting, profitable, independent vacation rental brand.
With my diverse career in marketing, business management and customer service as well as my love of travel and experience as a guest in more than 50 vacation rentals, boutique hotels and glamping tents, I guide struggling and overwhelmed hosts as they navigate the industry, create guest-first experiences, diversify their marketing and outshine their competition.
There are plenty of industry coaches and web designers out there who will tell you how easy it is to “book direct”. Well, it “ain’t” always easy. In fact, most of the time it’s pretty damn hard. You have to want it for more than one reason.
If I’m not at my desk working on a website or zooming in a coaching call, you’ll find me watching the latest streaming series with my hubby, exploring the hill country, listening to live music or out on a road trip (usually with Jolene along for the ride.)
We had the privilege of being introduced to Jodi through an acquaintance who also works in the vacation rental industry to ultimately find a variety of ways to improve our rental business and even begin to take bookings directly.
During our initial consultation we were excited to find out that, with Jodi’s help, we could accomplish all this and more. We were sold and started working with Jodi immediately.
What began with the assistance of promoting our business on social media ultimately culminated in so much more! She helped us make decisions that helped our guest experirence, reviewed and increased our pricing, edited our listing descriptions and gave us a much better understanding of the algorithms and analytics involved to make better marketing decisions. She also built a beautiful custom designed website and helped us build out a booking and guest communications system with Owner Rez.
The results have been incredible, demonstrated by a significant increase in the income generated with all our units, a better understanding of the industry and a tremendous sense of pride at what we’ve been able to accomplish with the help of Jodi and her team.
As a simple example, one of our most popular units has already produced a 50% increase in the first six months of 2022 in contrast to the same timeframe of 2021. Absolutely incredible!
If you have ever considered taking your vacation rental business to the next level, you truly owe it to yourself to reach out to Jodi. It will be one of the best decisions you could ever make in your business.
"Jodi's knowledge of the vacation rental industry has helped us save so much time, money, and frustration. She's been part of this project from the beginning - with advice, support, teaching systems, and processes, plus the beautiful website and marketing. We are thankful for her mentoring and support. She knows what our guests want and the experience we want to give them and she helped us create that perfect place. She's a true partner."
I have worked with Jodi for nearly two years, and she has helped my business tremendously! During that time I have grown from four to twelve properties, and her services have supported me in many ways. Jodi will definitely help your STR business!
I only wish I had started working with Jodi much earlier. I would be much further along in my business.
The book direct movement is growing! If you are a professional vacation rental business owner or property manager who wants to differentiate and uplevel your business and stop depending on the OTAs, you can use this free guide to determine how you can get started today!
© Bourne Texan Consulting, LLC | Client photos & case studies used with permission.
