Jodi is a communications and marketing expert with experience in a number of industries from non-profit communications to digital marketing for online course creators. In the last ten years, she has focused on helping small business owners in the hospitality industry create and build their businesses – specializing in destination marketing and vacation rentals since 2014.
Jodi has a degree in Public Relations from Texas State University and has experience speaking on television, radio, podcasts, and in front of groups of up to 400 attendees. She speaks with humor, heart and a no-BS attitude to provide insights from multiple perspectives in customer service and hospitality management, public relations, digital marketing, and small business ownership as well as her experience as a guest at more than 50 vacation rentals.
She has spoken on multiple podcasts, written for industry publications, and given workshop presentations for in-person and virtual conferences and summits.
Building a lasting hospitality business requires a deep understanding of your Perfect Guest Avatar™ and how to customize an experience just for them. In this presentation, I’ll use concrete examples to explain how knowing your perfect guest will change everything about the way you build, grow and differentiate your hospitality business – increasing ROI and personal enjoyment.
Can be easily customized for workshops or podcasts.
Every online business needs a marketing funnel – a systemized method of building an engaged audience, generating website traffic, growing your leads, and creating touchpoints for successful sales. The vacation rental business is no different. In this presentation, I share key strategies taken from my group coaching and explain the steps needed to build a marketing funnel for your vacation rental business, without the overwhelm.
The cream rises to the top! In this presentation, I break down the four keys to successful branding and marketing of your vacation rental business – messaging, imagery, experience, and metrics.
* Can be customized for a workshop or podcast.
Where does the guest experience begin and when does it end? Many hosts focus on the experience while guests are booked, but don’t think about the pre-booking or post-booking experience. In this presentation, I share unique ways to create a guest first experience
Jodi is a vacation rental business and marketing consultant, website designer and teacher. She has multiple courses, leads a yearly group coaching and mentorship program and is co-founder with Heather Bayer of the Vacation Rental Formula Business School.
She is known for creating elevated book-direct websites, teaching hosts how to market their business, achieve more direct bookings, and create guest-first experiences – plus her no-BS advice, East Texas twang, frequent road trips and her sweet lab girl Jolene!.
I share my step-by-step formula for creating and implementing a social media strategy using a case study from a Glamping Business client who is 100% book-direct.
In this workshop, I’ll share examples of successful lead magnets, explain the “travelers” journey to the lead and explain all the tech and implementation steps to a successful strategy that turns lookers into bookers.
I’ll take guests and listeners through my popular workbook to explain why and how to create detailed avatars with examples of how to use them to add features, create better experiences, brand and market their business.
I can speak to multiple strategies for marketing, branding, hospitality and business growth from 10 years of working with individual property owners in multiple niches. Examples include creating a luxury experience, glamping, upsells, website tips, Instagram tips, working with influencers, blogging & SEO, destination marketing, business values and mission, competition research and differentiating, guest communications, and more.