Category: Branding

The Book Direct Roadmap: A Guide for Vacation Rental Hosts

Direct bookings are an essential part of building a more professional vacation rental business. Not only will you reduce your dependency on OTAs (online travel agencies) like Airbnb and VRBO,  but you will also be in charge of your own business.  YOU own your own website and domain; YOU control your rules and polices; YOU set your own rates without the addition of third-party fees that upset your guests. 

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Using Influencers For Your Vacation Rental Business

Many vacation rental owners and property managers view influencers as freebie seekers and scam artists, but there are also plenty of authentic influencers who can add value to their business by providing excellent lifestyle images and videos, adding bookings to their calendar, and giving them thousands of interested social media followers and email subscribers. Influencers have a powerful relationship with their followers, and their endorsements can persuade their followers’ buying decisions. While the number of followers is not as important as the relationship influencers have with their audience, it’s essential to choose the right influencer and offer them what they are looking for, such as a unique experience that provides great visuals for their photo and video stream. Using influencers is a partnership, and it’s important to remember that a good influencer will only partner with a business that is right for their audience.

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Get To Know Your Vacation Rental Target Market

In today’s competitive vacation rental market, you have to know who you are marketing to so you can create SPECIFIC social media, advertising and blog content that converts interest into bookings. Learn how to reach your perfect guests.

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