Is Influencer Marketing The Right Tactic For Your Vacation Rental Business?
Discover how influencer marketing can skyrocket your vacation rental’s visibility and bookings.
Jodi Bourne
December 16, 2024
Discover how influencer marketing can skyrocket your vacation rental’s visibility and bookings.
Direct bookings are an essential part of building a more professional vacation rental business. Not only will you reduce your dependency on OTAs (online travel agencies) like Airbnb and VRBO, but you will also be in charge of your own business. YOU own your own website and domain; YOU control your rules and polices; YOU set your own rates without the addition of third-party fees that upset your guests.
When it comes to writing a listing description for Airbnb, VRBO, or your website, there are a few key things you should keep in mind.
If you’re looking to start a website, you’re going to need web hosting. There are a lot of options out there, and it can be overwhelming. Do you go with a popular option like WordPress or Wix? Or something more niche like Owner Rez? In this article, we’ll break down the different types of web hosting and help you decide which is the best for your needs.
One effective way to remind your perfect guest of your stunning property is to stay in their inbox, and the first step to that is to get their email address through a lead magnet.
Take potential guests on a virtual tour of your property through your Instagram feed.
Instagram, Facebook, and even TikTok are powerful marketing tools for vacation rental owners. Use these tools to create a network of engaged followers who are eager to travel to your destination.
Your brand is much more than a logo. Use the tips listed here to help you build and grow a professional vacation rental business.
Creating a vacation rental email marketing strategy is easier than it sounds and is really just a six-step repeated process. Once you have the system set up and working, you can continue to grow your email list and bookings as part of your overall book direct marketing strategy.
Engagement takes time, but if you are thoughtful about the content you share, genuine in the way you interact with your followers and reach out to people who like, comment and follow you, you will have a steady growth of people who are actually interested in you, inspired by your photos and will book.
© Bourne Texan Consulting, LLC | Client photos & case studies used with permission.
