THIS IS THE YEAR TO STOP WAITING ON BOOKINGS TO “JUST HAPPEN” AND START MAKING THEM HAPPEN.
STOP feeling overwhelmed and frustrated by marketing and build a strategy you can rely on forever – even if you don’t have a website yet, don’t know the first thing about marketing or don’t have a clue where to start.
Building a professional vacation rental (glamping, mid-term rental, etc.) business includes much more than throwing your listing up on Airbnb or VRBO, changing out a few headlines and photos and crossing your fingers hoping for the dreaded algorithm to do it’s thing.
I’m not here to say all that doesn’t work to bring you bookings, because it can and does.
But no matter how many changes you make to your listing on someone else’s platform…
Then, you are still 100% dependent on an algorithm to decide if your listing reaches the top of the search results. And the people behind the algorithm are ACTIVELY COURTING new properties and new hosts from right down the street. (more properties for you to compete with)
And you are ALWAYS going to be seen by your friends as family as having “an Airbnb” (UGH) Instead of being a PROFESSIONAL Hospitality Brand, with the amazing guest-frist experience that you’ve worked so hard to create.
Here’s the thing…
For the last nine years I’ve worked with hosts every day who are learning the secret sauce to successfully marketing their vacation rentals using digital and traditional marketing while still managing their properties, dealing with guests, and doing ALL THE. THE. THINGS (does it ever end?).
Maybe you’ve already started marketing. You played around with Instagram, emailed previous guests, and even spent a couple of $K on a book-direct website.
But you still aren’t seeing the results you had hoped for and you’ve realized it’s not as easy as some of your competitors make it look.
The Savvy Hosts’ Vacation Rental Marketing School + Mentorship
The most comprehensive branding and marketing program for vacation rental hosts who want more bookings – PERIOD! The Savvy Host Marketing Mentorship shows you how to get more eyeballs on your listings and convert leads into guests! With live coaching in small group sessions, weekly check-ins, accountability, homework, feedback and a coach in. your corner guiding you and cheering you on every step of the way!
Join The Savvy Hosts’ Vacation Rental Marketing School
Everything in the program builds on this foundation. Gain a deep understanding of your guest avatar and key differences and why that’s important for crafting marketing messages that speak to your perfect guests.
Understand how to craft an irresistible brand story and mission. Determine your key brand messages that resonate with your audience and understand why a professional brand is more than just a logo at the top of your website.
Understand how to craft an irresistible brand story and mission. Determine your key brand messages that resonate with your audience and understand why a professional brand is more than just a logo at the top of your website
You CANNOT successfully market your vacation rental / STR without social media. My Signature InstaBooked course began in 2018, and you’ll get the all-new 2024 version. I’ll teach you everything you need about using Instagram to GET MORE BOOKINGS and leads. Plus, with the Social Media Suitcase, you’ll never run out of content ideas. The Social Media Suitcase is the ONLY social media planning calendar + captions + prompts for the vacation rental industry and works for all property types and locations.
Email marketing is the #1 Way to build a direct connection with previous guests and leads to show them you are on top of your hospitality game. Want to truly build your own audience of guests who can’t wait to book with you? Start using email marketing, and you will see the power of connection and kick Airbnbn to the curb for good!
Reels? Captions? Canva? Pinterest? Facebook Groups? Scheduling? Stories? Video? Calendars? Prewritten captions? Chat GPT? MailChimp? Lead magnets?
Yes & Yes! “over-the-shoulder” videos with step-by-step guidance, plus LIVE Q/A. Each week, we cover a new tactic and you can implement as you go.
Need more support? Feedback about a particular issue? Help to brainstorm an Instagram reel? I’m right here, ready to help! You’ll have access to my help for those days you can’t figure it out for yourself or just need a quick idea, explainer or cheer!
Access to my member-only podcast feed with short episodes focused on answering group questions, highlighting a member’s success story or sharing a struggle I’m having with a client and how I figured it out!.
© Bourne Texan Consulting, LLC | Client photos & case studies used with permission.
