You can see the writing on the wall – the vacation rental landscape is changing fast. More competition. More properties. Standing out from the crowd is more difficult than ever.
If your bookings aren’t down now, they may be soon. And we’ve all heard that Airbnb stocks have started to plummet as more guests realize they can book direct – many of them heading straight to Google rather than the listing sites you depend on.
That’s not a scare tactic. That’s the truth.
Not only are more hosts in your area buying properties, but they are learning the steps necessary to stand out above their competition with a book-direct website full of fun, engaging, persuasive content that brings more bookings and inquiries from guests they love, all while STILL managing their properties and doing ALL. THE. THINGS.
I work with hosts every day who understand that vacation rental marketing is no different than marketing any other online business. They need a plan to generate more website traffic and they need a way to capture leads from prospects who aren’t ready to book.
These hosts are committed to learning and using content marketing to do this. The question is, are you?
If you’re not using content marketing, you’re missing out on a key marketing tool that can help you reach more potential guests, generate more direct bookings and showcase your property and destination like no one else. Plus, it gives you amazing content to use over and over and over again in different ways – creating even more opportunities to connect with future guests, be memorable and win more direct bookings.
It’s a win-win!
Get a deep-dive introduction to how content marketing works, identify your guest avatar, understand your USP (what makes you different), and learn the framework for successful content marketing in the tourism industry. You'll see examples of great blog content and learn why it's great. Finally, you'll learn how blog content can move people from prospect to booked guest.
Gone are the days when a simple "best restaurants" article will garner any interest. You CAN learn how to blog like a travel writer with personality and pizazz! This module will teach you how to develop content ideas, create engaging headlines, write with confidence and use stories to create connections with your ideal guests + write shareable, clickable content that garners more than Google search! This module includes a review of at least one of your blog posts.
Yes, Artificial Intelligence can help you write blogs and other content. But it can't do it all - and without understanding how it works and how to use it to your advantage, you are often left in a mess of word jumbles and inaccurate information that Google may actually penalize you for. I'll teach you how to incorporate AI into your writing and research process the right way (IT WILL BLOW YOUR MIND).
There are two ways for your content to get seen in the world, and using search engine optimization is one of them! This module teaches you how to do keyword research, how to create a plan using keyword data, and how to write "Pillar" articles that lead people through a spider web of content across your website (and social media).
Use everything you've learned to create a doable plan, learn tips and tools to stay consistent, use your content to increase leads and move your readers from interested to booked. You'll also see how to repurpose content for other marketing, how to use blogging as the center of your entire marketing strategy and the next steps to take to increase bookings.
Live coaching is interspersed throughout. Each call includes a Q/A and in-person feedback of your content. Calls last up to 1.5 hours and are recorded, so even if you can’t make it, you can get your question answered. (calls are every 4 weeks + an additional call 4 weeks after the program ends.
If you aren’t getting more bookings from your time, effort, and stress, (or worse, you don’t know if what you are doing works) then you should ask yourself – “what am I doing wrong?”
Other hosts in your area have figured out the secrets to standing out above their competition with fun, engaging, persuasive marketing content that brings more bookings from guests they love, all while STILL managing their properties and doing ALL. THE. THINGS.
You need an expert guide who has built and implemented marketing strategies in multiple industries for more than 20 years – from a basement bookstore to a digital agency with $6,000,000 yearly revenue.
You need a guide who has spent the last 11 years solely focused on tourism and the accommodations industry. With clients ALL OVER THE WORLD.
Your guide, my friend, is me and my proven Content Marketing Traffic Circle framework.
THE GOAL
If you’re not blogging, you’re missing out on a key marketing tool that can help you reach more potential guests and grow your business. By starting a blog and sharing your unique perspective on your rental property, you can attract new guests and watch your bookings grow!
Maximize the impact of your blog posts with SEO, social media and email strategies. Learn how to use Pinterest to feature more ideas and get more followers.
Add a personal touch to your blog posts. Learn how to inject humor, emotion, and even some of your own experiences into your content. You’ll be able to kick a connection with your readers and be memorable.
Yes! If you're looking to create content that will help your Vacation Rental business stand out from the competition, enhance your professional credibility, boost your SEO, and generate leads, then this program is for you.
No, you don't need a book-direct website to start blogging. There are several options to get started and we will cover this in module 1, so you can start now, even before you have a "real" website.
Content is king. Billions of people read blogs. More importantly, still, the best way to generate search engine traffic (from Google, Bing, etc.) But, honestly, without understanding what keywords to use and what content to write about, you probably won't get much, if any traffic. Which is why many people will say it doesn't work.
You will learn how to create content that speaks to your ideal guest, use your authentic voice and learn content writing strategies that will help you write better, plus, you'll learn prompts for AI to guide you, edit grammar, spelling and other mistakes and help you rewrite your content and learn how to write better the next time.
Once you've joined the group, I do not give refunds; however, I will offer a 1:1 coaching session equal to the prorated amount of the time you have remaining in the program.
I understand that you are super busy running your business, but other hosts are investing time to learn and practice - you don't want to be left behind. You have access to the content forever!
© Bourne Texan Consulting, LLC | Client photos & case studies used with permission.
