Listen up buttercup...if you are ready to host more guests you love read this!
Build Trust. Book More Guests. Repeat.
In a sea full of vacation rentals, your brand message is the secret sauce that builds trust, fosters connections, and drives bookings!
Share your hospitality and build a trusted brand with the
Trusted Hosts’ About Page Blueprint!
Let’s get real: Airbnb and VRBO get instant street cred. But you don’t. And as more people hear Airbnb horror stories about crazy, demanding or fake hosts, potential guests need to feel more secure about booking with you – no matter how or where they find your listing.
Your competition is fierce. Guests are scrolling past listings faster than Taylor Swift writes a breakup song.
And when they find a property they like, there are only a few things you can do to make sure they stick around a while and book your property. One of the most important steps is building trust with an authentic brand message showcasing your unique story and amazing hospitality.
Increase OTA and direct bookings with an authentic brand message that connects with your future guests.
Introducing The Savvy Host’s About Page and Brand Message Blueprint
This isn’t just an About page template—it’s your step-by-step guide to:
- Crafting a story that makes guests feel like they already know you.
- Sharing your hospitality so guests feel confident booking your rental.
- Building a connection with shared values and beliefs.
- Create a memorable first impression and leave a lasting impact, ensuring guests think of you first when planning their next trip.
Plus, when you create a killer about page and brand story your relatable and authentic personality makes guests more likely to connect with you, choose your property, and even extend a little grace if things don’t go perfectly during their stay.
Stand out and build trust with a heartfelt brand message you can use everywhere.
With this blueprint, you’ll:
- Create a heart-centered "why story that immediately increases trust.
- Create an unforgettable About page that future guests can’t stop reading.
- Define your brand values and mission so you stand out in the sea of sameness.
- Learn how to share your story across your website, listing site profiles, social media, guest emails and marketing emails.
Hi, I'm Jodi!
Tourism Expert. Guest Experience Pro.
I love hanging out behind my laptop, with my black lab Jolene at my feet, helping savvy hosts create a stand out brand and independent hospitality business they’re proud of—through no-nonsense coaching, smart branding and marketing strategies, or building an elevated website that drives direct bookings.
With more than a decade of working with owners and property managers of hundreds of properties – luxury vacation homes, cozy mountain cabins, beachfront condos, riverside retreats, romantic glamping resorts, and more, I know that those who are passionate about creating a memorable, guest-first experience are the hosts who last. They are the cream, and the cream always rises to the top!
With 20 years of marketing and 15+ years of tourism experience behind me, you can bet your boots you’ll build a hospitality brand you’ll be proud of and a calendar full of bookings from folks who can’t wait to stay at your property. (even after you’ve raised your rates!))
