A 4-week intensive where vacation rental hosts build a custom AI marketing team — trained on proven frameworks, your brand voice, your guests, and your destination — that creates strategy, content, and bookings while you do what you actually love.
Because the marketing is handled by trained team members who care about your business almost as much as you do — because you built them.
Your voice. Your words. Your hospitality. Every caption, email, and listing description — written the way you'd write it, if you had unlimited time.
All the details. All the amenities. The secret menu. The hidden trail. The moments that make your guests feel like insiders — not tourists.
What they're looking for. When they visit. Why they book you over everyone else. Your AI team leads with what matters to the guests you love to host.
Not just captions — a full content strategy. Instagram + email + blog, all flowing together the way a $20,000/month marketing team would run it.
All you have to do is schedule and post.
Show Me How →Your blog posts are half-written in Google Docs from last month. Instagram hasn't been touched in two weeks. Your listing description sounds like every other property in your destination. You looked up and it was suddenly end of July — guests every weekend — and the marketing never happened.
Nobody told you that becoming a digital marketer was going to be the hardest part of the job.
You're treating AI like a tool when you should be running it like a team. An AI tool built on vague instructions and a half-finished brand doc is never going to sound like you, sell like you, or think like a strategist. That takes deep, proven marketing knowledge baked into every instruction, every knowledge file, every workflow.
The host who shows up first — in the dreaming phase, before a guest ever searches a listing site — wins the booking. Your AI team is built to show up in every one of those touchpoints.
You sit down and say, "We need a marketing strategy for fall." Your AI team already knows your destination, your perfect guest, your seasonal calendar, and your voice. It asks for your input, takes your ideas, and hands you back a complete strategy. That's not a tool. That's a team.
The tools are only as good as what goes into them. And what goes into mine is 25 years of branding and marketing strategy, 12+ years helping property managers and hosts across multiple destinations, and my proven Guest First Framework™ — with 20+ hours of coaching calls, blog content, conference slides, and podcast episodes baked into every instruction and knowledge file.
I've uploaded the way I teach. The way I think. The way I've helped hundreds of hosts build better businesses. That's what your AI team runs on.
"This system is better than any VA because it was built on your business, your listings, your destination, and your voice — backed by 12 years of vacation rental business and marketing experience."
— Jodi Bourne
A VA you hire online doesn't know your guest avatar. Doesn't know your destination. Doesn't know your voice. And costs $1,000+ a month to get started. And even the best assistant doesn't care as much about your business or your guests as you do. This system does. And you build it once.
Generic marketing is bad marketing. This makes your marketing so powerful, so you, so focused on your properties — it's unrecognizable from what everyone else is putting out.
Three frameworks nested inside each other. Nobody else has this stack — and your AI team runs on all three.
Five shifts that separate a professional hospitality business from just another property on a listing site. The strategy everything else is built on — and what I've been teaching hosts for nearly a decade.
Content, Connection, Community. How hosts show up before guests ever search a listing site — in the dreaming phase, the planning phase, and the experiencing phase.
Blog, email, Instagram, Facebook — all flowing back to your website. The system that shows you exactly where your content goes, why it matters, and how it builds bookings over time.
We start where great marketing always starts — with your guests. You'll define your ideal guest avatar and nail your unique selling position. Not a guess. A deep-dive that becomes the permanent foundation your entire AI team runs on.
This is the week your AI stops sounding like AI. We build your brand guide and voice profile directly inside Claude — so every piece of content that comes out sounds unmistakably like you.
Your destination isn't a backdrop — it's a selling point. This week we build the knowledge file your AI team draws from every month: events, restaurants, trails, local highlights, seasonal calendar, and the insider details your guests mention in their reviews.
The final week ties it all together. Your listing, your email sequence, and your website — all working in sync to turn browsers into bookers and build the kind of trust that makes guests choose you before they ever compare prices.
Beta members get the full suite, free. These aren't afterthoughts — they're the infrastructure your AI team runs on.
Claude is my ride-or-die AI platform — and if you're not using it yet, this bonus changes that fast. We cover everything from the basics to the features most people don't know exist: Projects, Skills, built-in tools, app connections, and the AI infrastructure that makes ChatGPT feel like a flip phone.
Whether you're Claude-curious or already dabbling, you'll go from "I've heard of it" to "I can't believe I wasn't using this."
Your destination is half the reason guests choose you. Most hosts treat it like a backdrop. The savvy ones treat it like a selling point. This builds the destination intelligence layer your marketing has been missing.
Your favorite winery. The hiking trail at your back door. The restaurant guests mention in every review. One setup session — months of content on autopilot, fed by a knowledge file that knows your destination cold.
The blog that builds long-term Google and AI search visibility — optimized for how search actually works now. I'm not handing over a half-tested system. The full SEO/AEO Blog Engine, built specifically for vacation rental hosts, is coming this fall.
Beta members get it free when it launches. No waiting, no extra cost.
An AI-powered photo organization and Instagram caption tool built inside Claude. It scans your vacation rental photos, tags every image, builds a searchable database, and writes scroll-stopping Instagram captions tailored to your specific guest avatars.
Every caption positions your property as an experience, not just a place to sleep.
Total bonus value: over $1,000 — included free for beta members.
In exchange, I ask that you show up, do the work, and give me feedback. That's the deal.
"One of my current clients used the SEO blog system to rewrite seven existing posts and publish five new ones in a single weekend — every post with proper SEO, meta descriptions, and 270 targeted keywords baked in."
— From the Field: A Property Management Company, Upstate New York
Three clients are currently paying $4,500 each for custom one-on-one setups. The Savvy Host AI Lab brings this same system to a small group — at a fraction of that price.
15 years in online marketing. 12+ years working with vacation rental hosts and property managers across multiple destinations and three continents. I've been teaching the Guest First Framework™ for nearly a decade and building AI marketing systems with clients for the past two years.
This is the system I wish existed when I started. Not a collection of prompts. Not a custom GPT that cranks out Instagram captions. The actual playbooks behind an AI team — so you can stop piecing it together yourself and start running your marketing.
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— Client Name, Location
Beta members get Jodi's eyes on every single system — and the lowest price this program will ever be offered at.
This cohort is intentionally small. You're not joining a course with 500 strangers. You're joining a build session where I have eyes on your system, your avatar, your content, and your strategy. Four weeks. Your voice. Your guests. An AI team that works 24/7 — without sounding like AI.
4-payment plan available for both tiers at checkout.