Thank you! I'll be in touch.

A show of hands...

Who wants to run their own vacation rental business without interference from big corporations who control their policies, calendars, payment schedules, and even your guests?

If you raised your hand, you’re not alone! 

Vacation rental owners everywhere are frantically searching for the answers – how to get more direct bookings! 

You may have been working on this for while… but haven’t seen a lot of traction yet.  

Or you might be completely new to direct booking (or vacation rentals) and want to get started the right way.

Unfortunately, most vacation rental owners haven’t seen many, if ANY results from their marketing attempts. 

No matter who you talk to, it’s a different story, some try but fail to see any progress.  Others get a few direct bookings but aren’t really sure how.  

But most throw in the towel before they really even get started and feel destined to rely on Airbnb, VRBO or property managers for most of their bookings, with fingers crossed that Airbnb, VRBO or Booking.com doesn’t hide their property after one bad review, add more area competition… or suddenly decide to cancel all your bookings! 

It can be very challenging…too challenging. And it’s not getting ANY easier. 

What you need is a system to reach the right guests at the right time.

does any of this sound like you?

  • I’m new to direct bookings and have no clue where to begin,
  • I’m so busy managing my properties... I don’t have much time to devote to marketing.
  • I understand the basics of marketing, but implementation is hard and time consuming.
  • I have already started using Facebook AND Instagram AND email marketing - ALL THE THINGS - but nothing seems to work for me
  • I have no clue what to post on social media, how to write blog posts or what to send in my emails that actually generates bookings!
  • I can’t afford to hire someone to do this for me and want to learn the right way so I can do this myself.
  • I’m no good at technology. The learning curve is just too difficult.
  • I’ve already taken marketing courses, but they aren’t geared to the vacation rental industry and are irrelevant to my business.
  • I don’t have a strategy, I don’t have a plan and I don’t know how to create one that works for my vacation rental business, my time and my budget

You will not succeed in booking direct without website traffic - learn which methods you should be using based on your audience, destination and skill set. 

What's It All About?

what do I mean by strategy?

My very first job in the vacation rental industry was helping a PM company build a marketing plan.

And nearly every client and student since has the same problem.

They were creating content and emails on the fly.  With little to no idea what to create, how to promote it and how to turn it into bookings.

That’s why I created the Five-Step Booking Roadmap.

A content marketing blueprint so you can work smarter, not harder, create content with purpose that appeals to the right guests who can’t wait to plan their trip to your destination and your vacation rental –  so you can spend more time on hospitality and managing your properties.

The good news is I can offer a solution…a step-by-step process so you understand what’s working now in the vacation rental industry.

Tried and true tactics plus the newest methods to get more of the right guests interested in your property and destination.

not having a process is like baking a cake without a recipe...

The Five-Step Booking Roadmap Group Coaching Gives You The Strategy, The Tools & The Knowledge To Build A Vacation Rental Marketing System That Works!

wait...why should you trust me?

I’m a vacation rental marketing expert and website designer with more than 10 years’ experience in the tourism and vacation rental industry.

I’ve worked with property management companies as well as owners with just one property and they all have the same issue – taking time from running their business for marketing their business. (and to be honest, that’s an issue for all of us solopreneurs). 

In the years I’ve been working in this industry I’ve learned how different it is, but one thing remains the same, the best way to market a vacation rental business is to set up systems and processes using basic marketing tactics.

I LOVE helping vacation rental owners and small property management companies learn strategies to book direct and I will love helping you as well!  

My students rave about my teaching style and my step-by-step video lessons.   

YES! This is what I need!

What people are saying

I finished the Perfect Guest Avatar Workbook in Jodi's Vacation Rental Rescue Coaching Program and have been using it in my advertising - the laser targeting really works!  I'm adding followers to my social media accounts using the strategies and tools she suggested and her keyword research and SEO lessons have helped me get my traffic and bookings up on my website. Soooo happy! Thanks Jodi 
Jennifer Whaling~ Owner, Cottage Stays
I recommend this class to every vacation rental owner I know. Jodi has a way of explaining things to make it simple and understandable. Her live lessons are fun and she brings her personality to everything she does so you don't get bored and enjoy learning more each week. I'll take it again and again as I grow in my marketing skills.
Susanne Young~ Author and Property Manager, Urban Shores
We wanted properties which would eventually become independent of OTAs and be booked direct. SEO, being involved on local travel groups FB groups, developing a rapport with future and past guests, and buidling an audience is essential in creating a successful VR business. Whether just starting or wanting to improve your VR, Jodi provides you with the foundational tools and expertise to build a prosperous and rewarding business.
Kim StuckenschneiderOwner, Stuck In Branson
"I had pieces of everything set up but I am not a sales person so I would probably never put it all together. I would have not gotten the engagement with potential customers without Jodi's strategies. She presents her information in such an easy and clear way that it is easy to understand and follow. Thanks Jodi!"
Cynthia PierceOwner, Sandy Beach Retreat
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Here's What You Get!

Get years of expertise packed into 8 weeks, 17 live sessions, more than 20 hours of video lessons and the ability to retake the course every time it’s given – with lifetime access to all updates.

8

Weeks

6

Live Lessons

20+

Recorded Lessons

4

Q/A Support Calls

6

Bonuses

Early Start Bonus!

Your Audience & Your Offer

Everything in the program builds on a deep understanding of the guests who will enjoy your vacation experience the most . 
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Pre-recorded lesson and workbooks to help you understand your branding message, your audience and how to craft an offer they can't refuse!

Week 1

The Five-Step Booking Roadmap

See how to reach future traveler's in each stage of their vacation planning. 
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Understand how to take followers and website visitors through the traveler's journey from interest to booking with my vacation rental marketers sales funnel. 

I'll break down each step into smaller, easy to understand bite size pieces.

Week 2

The Content Marketing Matrix

My content marketing plan for vacation rental owners. 
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I'll show you why all successful online marketers use content marketing to grow website traffic, social media followers and more. You'll learn to use several pieces of content together to build and grow your following and increase bookings.

Week 3

Easy SEO

Search Engine Optimization is one of the most difficult strategies to master with any online business. My system makes it easier to understand and simpler to incorporate.
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I'll show you how to research keywords with a simple step by step formula, how to add them to your WordPress or WIX website, and how to find new keywords to grow your organic traffic.

Week 4

Travel Blogging For Vacation Rentals

Blogging is one of the best ways to grow traffic to your website and build interest in your destination IF you are blogging like a tourist.  
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Understand why traditional keyword research isn't as important to your success as understanding your future guests. You'll see a huge shift in the types of blog posts you write and promote.

Week 5

Email Marketing & Lead Magnets

See how to use lead magnets and your email newsletter to reach your audience consistently and stay top of mind. 
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Your email newsletter is the best way to reach your audience, but only if you are adding new folks to your email list (not just former guests) and sharing valuable content they are searching for. 

Week 6

Facebook & Instagram Marketing

Social media is all about being social and building relationships. I'll explain how you can stay top of mind when you change your social media strategy.     
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You'll see how to use Facebook and Instagram with my special formula to create desire for your destination, trust in you and increased bookings.

Week 7

Content Pillars

Stop marketing all over the map and narrow down the types of content you share on each platform.. 
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This important lesson immediately stops the overwhelm as you begin to understand how each piece of content works to engage new people in different ways.  This weekly lesson includes a 1.5 hour workshop focusing on building your own content pillars. 

Week 8

Plan Your System

Stop marketing all over the map and narrow down the types of content you share on each platform. See how I plan each week and month for her clients.   
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See how to put it all together in a simple plan that grows with you. This important lesson immediately stops the overwhelm as you begin to understand how each piece of content works to engage new people in different ways. 

Throughout

Work Days & Accountability

Listening and understanding can be difficult without doing it yourself and getting feedback. You'll get help at every turn with homework, hand holding and Q/A sessions. 
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Two work day lessons includes 1.5 hours working virtually together where you get to see my process, work on your own and get feedback from me. You'll research and create your content pillars, plan your blog topics and emails and use my social media content planner to create and pre-schedule posts. Homework, quizzes and worksheets provided throughout the program and the Facebook group provides accountability.
This is what I need!

Bonuses

Bonus 1

Insta-Booked! $199 Value

Create your very own Instagram Travel Magazine with you as the only advertiser! The only Instagram Marketing Course for Vacation Rental Owners. see more -------->

Step-by-step video lessons show you how to:
create a business Instagram account, plan content that creates connections, add posts, stories, IGTV videos, reels, and guides and use DM’s to convert bookings

Bonus 2

Social Media Suitcase - $49 Value

Start using these daily, weekly and monthly social media and content marketing prompts to help you know what to say and when.
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* 12 Month Dated Calendar
* 365 Daily Social Media Prompts
* Instagram, Facebook, Pinterest and Stories Templates
* 250 Custom written social media captions to help you create connections and sell your vacation rental experience, without sounding like a used car salesman.

Bonus 3

Tech Toolbox Membership

Three months membership in my Tech Toolbox Program. No more tech headaches - these guided video trainings show you exactly how to use the latest marketing tools to create videos, reels, email automation, and more.
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Watch and learn as I show you how to use modern marketing tools to streamline processes including:
Mailchimp, Canva, Creator Studio, Invideo, Facebook Ads Manager, Planoly, Pinterest, and more!

Bonus 4

Text Me Anytime Back Pocket Support

Need more support? Feedback about a particular issue? Help setting up a system? I'm right here ready to help!
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Up to 2 backpocket sessession where we work together to figure out your issues. Typically these are short conversations with follow up via recorded video.

Bonus 5

Website Mistakes Checklist

A guided video tour through a WordPress and Wix website to show you mistakes often made with tips to help yours get more bookings.
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Sign up for this hot seat lesson and let me show you and the rest of the class what you could be doing differently to optimize your website.

Bonus 6

Learning Community

Access to my member's only Group for help, support and networking
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A group full of other students in this program who are serious about marketing their business. You'll get peer support and new content from me and my team.

*** Full Pay Option Bonuses ***

Choose one below

Extra Bonus 1

Pinterest Primer

Although we do go over Pinterest in the coaching program, with this bonus you will deep dive into this powerful tool and learn how to use it to see consistent growth in website traffic.   
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Pinterest is one of the most popular topics in the industry right now; however, most people are using it for hospitality rather than growing their bookings.

Extra Bonus 2

Insights & Optimizations

Traffic strategies and social media are only as good as their insights. I'll show you how to determine what you are doing right and wrong.
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Video training for using Facebook, Instagram and Google Analytics Insights with tips for how to optimize your website and your content.

45 Minute, 1:1 Strategy Call

You've learned to put it all together, but where do you start.? Spend 45 minutes with me as I go over your marketing strategy based on where you are now and where you want to be.
see more -------->

Toward the end of the program you'll have lots of "how do I get started" questions... let me help you put together a plan for the next quarter based on your skills, knowledge and goals.

Extra Bonus 2

Social Media Audit

I'll go over your Facebook & Instagram OR Pinterest Account and provide detailed critiques and suggestions.   
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I'll show you how to optimize your social media accounts, what you can do better and give you fresh content ideas based on your properties and destination.

45 Minute, 1:1 Strategy Call

You've learned to put it all together, but where do you start.? Spend 45 minutes with me as I go over your marketing strategy based on where you are now and where you want to be.
see more -------->

Toward the end of the program you'll have lots of "how do I get started" questions... let me help you put together a plan for the next quarter based on your skills, knowledge and goals.

The Five Step Booking Roadmap Group Coaching Will Give You The Attention + Training + Tools + Confidence To Create And Manage A Winning Book Direct Marketing Strategy!

Secure Your Seat Today!

about the program...

What will you learn?

  • Who is the perfect guest for your home and what are the most important factors when they choose a vacation experience?
  • Speak to your guests needs, desires and pain points so they trust you as their vacation "expert."
  • What type of content will speak to your audience, create a desire for your experience, build trust in you and entice them to connect and book?
  • Understand how blogging, social media, advertising and email marketing can work together to build a list of excited prospects!
  • Know exactly where to spend your time and energy marketing your business.
  • Run the same succesful ads over and over again to boost shoulder seasons and empty weeks.
  • Create a marketing calendar that books your property in advance to maximize your profits.
  • See why creating and sharing content without a plan actually hurts your marketing efforts.
  • Use everything you have learned to plan out a strategy based on your goals and objectives.
  • See the latest tools with examples of how they can be used to save hours.

Who is this for?

Vacation Rental owners and marketers of any experience and skill level will get massive value from this training that challenges you to think beyond listing sites and Facebook posts. You are wiling to devote time into creating a hospitality brand and have confidence that you have or can learn the skills to make it profitable.  If you have one home or 10 and are ready to bring your A-Game, you’ll get massive value. 

Who is this NOT for?

This isn’t for the get rich quick crowd or those who are happy with listing their property on AirBnB or other online listing companies forever.