Build your AI marketing team that creates the strategy, knows your guests, and is trained on your business — for less than one month of a freelancer.
For vacation rental hosts, boutique property managers, and glamping operators who are done throwing spaghetti at the wall and ready for a marketing strategy that actually sticks.
You envisioned a calendar full of guests who couldn't wait to stay with you.
Respectful travelers who'd treat your property like their own, leave glowing reviews, and come back next year and bring their friends.
You dreamed of an enjoyable business you were proud of. The kind that funds real things — college, retirement, a little more freedom. One that rewarded the care and intention you put into every single detail and the excellent experience you created.
That was the dream.
You think about the details. The little touches. The way your property makes people exhale the moment they walk through the door. That's your superpower. But your guests don't see any of that until after they arrive.
All that hospitality is trapped inside your head instead of working for you — attracting exactly the guests who will love what you've built, pay your rates, and tell their friends.
Meanwhile, you're posting when you "have time," sending emails when you remember, and your listing description sounds like everyone else's. Watching Airbnb change the rules again and wondering if you'll ever stop depending on an algorithm that doesn't care about your business.
You've done what everyone told you to do. You signed up for Instagram, Mailchimp, TikTok, a content scheduler. You've watched 800 YouTube videos, listened to 45 podcasts, joined every Facebook group, and you've got a head full of tactics and no strategy connecting any of it. This was supposed to be a business, not a gamble.
Maybe you even tried AI. Asked ChatGPT to write your listing description, your emails, your social posts. And what you got back sounded like a robot writing a brochure for a hotel chain. Generic. Soulless. Nothing like you.
Here's the thing nobody tells you about AI: when your content reads AI, people turn away. Not because AI is bad — because generic is bad.
You've been marketing instead of sharing. You've been shouting instead of inviting. You've been speaking to everyone instead of speaking to the people who will love your property and treat it like their own.
Your marketing isn't separate from your guest experience. It IS the guest experience — it starts the moment someone finds you online. Before they ever book. Before they ever set foot on your property.
If that first moment doesn't speak directly to the right person — in your voice, with your warmth, about their desires — you're not just losing bookings. You're attracting the wrong ones.
Whether you have too few bookings or plenty of the wrong ones, the root cause is the same. You have a brand problem. And brand is built on clarity.
Everything in your business — your listings, your marketing, your pricing, your guest experience — flows from one decision: who are you building this for?
That's where we start. And that's what changes everything.
When you market to everyone, you attract commodity shoppers — bargain hunters who leave damage and one-star reviews.
But when guests see you've built something specifically for them — when your brand, your messaging, and your marketing reflect the experience they're craving — they pay premium rates without flinching. They stop asking for discounts. They leave glowing reviews. They come back. They tell their friends.
That difference — between a generic listing and a guest-first brand — can mean $15,000 to $40,000+ more per year from the same properties you already own.
What if every email, every social post, every listing description sounded unmistakably like you — warm, welcoming, genuinely excited you're here? What if your marketing was an extension of your hospitality instead of an interruption from it?
The Guest First Growth Lab takes your hospitality instincts and turns them into a complete AI marketing team — trained on your brand, your guests, your voice — that runs your marketing behind the scenes long after our eight weeks together.
This isn't a course with homework you'll never finish. This is a done-with-you implementation program. By week eight, you won't have a certificate. You'll have a marketing team — built, trained, and running.
And every word it writes will sound like you. Because we build it that way from the start.
This isn't a collection of tips. It's a complete methodology — five shifts that change how you think about your business, your marketing, and the guests you're building it all for. Every tool in the Guest First AI System is built on these shifts. Every teammate is trained on them. They're the reason your marketing will feel different from everyone else's.
Stop marketing to everyone and start speaking directly to the guests who will love your property, pay your rates, and treat it like their own.
You're not selling a place to sleep. You're selling the experience of being there — the feeling, the escape, the memory they'll talk about for years.
Your marketing starts long before someone books. Every touchpoint — your listing, your emails, your social presence — should feel like an invitation, not an advertisement.
The best hosts don't promote — they invite. When your marketing sounds like a warm welcome instead of a sales pitch, the right guests come to you.
Stop competing on price and start building a brand guests can't find anywhere else. When you're irreplaceable, you set the rate — and they pay it gladly.
These five shifts are woven into every tool, every teammate, and every piece of content your AI marketing team creates.
Claude is the AI I use to run my own business every day. And once you see what it can do when it's properly trained on YOUR brand, you'll wonder how you ever managed without it.
Most hosts who've tried AI got generic, robotic results. That's not an AI problem — that's a setup problem. Generic input gives you generic output. Every time. And generic marketing is bad marketing. Research shows personalized marketing messages get 29% higher open rates and 41% higher click-through rates than generic ones. Your guests can feel the difference — and they respond to it.
Strategic thinking, research, listing descriptions, social content, email sequences, blog drafts, idea generation, content scheduling — it writes for you and thinks with you, in your voice
Your hospitality instincts, your knowledge of your guests, your love of your destination, and the warmth that makes someone feel welcome before they've even booked
Here's why we build your team in Claude:
Together, we train Claude to be your marketing right hand. Using the Guest First AI System, we teach Claude your brand, your guests, your properties, your voice, and your goals — and it carries that knowledge across every conversation. You stop re-explaining yourself. You start getting results that actually sound like you. Not because Claude figured it out on its own, but because we built it that way together.
Each teammate remembers everything about your brand. Your email strategist, your social media marketer, your listing optimizer — each one trained on your guests, your voice, and your goals. They don't forget. They don't take sick days. They don't charge $3,000 a month. Compare that to a generic AI prompt you have to dig up and re-engineer every time you need something new. Or a chatbot built for everyone, not just for you. Because every teammate is built on the same Brand Playbook foundation, your messaging stays consistent across every channel — automatically.
It protects what matters most: your hospitality voice. Hospitality IS what you're marketing. A hospitable, warm, human brand voice is how you build trust, invite people to book, and keep them coming back. Generic AI tools destroy that. The Guest First AI System and Brand Playbook solve it — because they're built on your voice, your guests, and your words before a single piece of content is ever created. That messaging becomes part of every tool in the entire system. Everything sounds like you.
We build your entire team in Claude together. Step by step. Week by week. I'll be right there training it with you. And as Claude keeps evolving — with new features like Skills, Cowork plugins, and automation agents — your system is already set up to grow with it.
You've probably been marketed to by a lot of people claiming they can increase your bookings. Many of them now offer AI prompts that can "write your content" for you. Here's what makes this different.
Most programs teach tactics. This teaches strategy first — then builds the system to execute it. Most of what's out there is built for online coaches, Etsy sellers, or course creators. They teach you to "post consistently" and "know your ideal client" — advice that sounds fine until you try to apply it to a vacation rental business.
This program is built entirely for the hospitality industry. Every framework, every tool, every AI team member — designed around vacation rentals, glamping, and boutique properties. By someone who has stayed in 70+ vacation rentals (many as a guest experience evaluator) and spent more than 12 years in this industry watching what actually moves guests from browsing to booking.
I don't offer prompts you have to re-engineer every time you need a new piece of content. My suite of AI agents always remembers your brand, your voice, and the guests you've built it for — every single time. Not generic bots with clever prompts. Trained agents built inside Claude Projects, customized just for your business.
Generic programs end with a wave and a "good luck" — maybe a certificate telling the world what you learned. This ends with something tangible: a working AI marketing team you own, ready to run your marketing indefinitely. And one you can keep building on.
Each team member is its own Claude Project — built on the same Brand Playbook and my Guest First Framework™. When your Email Marketing Strategist drafts a nurture sequence, it knows the same guest avatar your Social Media Marketer is creating content for. When your Listing Optimizer rewrites a description, it's pulling from the same brand voice your Reputation Manager uses. Because every team member is built on the same foundation, your messaging stays consistent across every channel — automatically. Nothing starts from scratch. Nothing loses context. That's the difference between a collection of AI prompts and a trained marketing team.
The brain of the operation. Built on the Guest First Framework and your Brand Playbook, this is the strategic layer that guides every other team member. It knows your positioning, your differentiators, your guest avatars, and your goals. When you need to launch a new property, have an emptier than normal calendar, want a shoulder-season campaign strategy, or help deciding on new amenities — your CMO has the answer. Everything else on the team reports to this.
This is where everything starts. Together, we walk through developing your unique brand voice, values, mission statement, hospitality philosophy, and the story that resonates and builds trust. This tool helps you articulate what makes your property and hosting style different — then we use it across every other team member in the system. Your voice becomes the foundation everything else is built on.
More than just an email writer — this team member helps develop your entire email strategy, creates freebies and resources that grow your audience, writes guest-first nurture sequences, and combines with the rest of your team to build an email system that actually converts. Imagine a welcome sequence that feels like a warm invitation, a re-engagement email that reminds past guests why they fell in love with your place, and a seasonal campaign that fills your shoulder-season gaps. That's what this builds.
Captions that stop the scroll. Video scripts that tell your story. Content pillars built around each guest avatar. This team member writes the content, helps you find the perfect images, directs video scripts and stories, and even integrates with Canva to customize your designs when needed. The kind of posts that make someone tag a friend and say "this is the place I was telling you about."
Guests book with hosts who know and love their area. This team member creates the local content that builds trust before anyone books — restaurant guides, hidden gems, seasonal itineraries, and insider tips that position you as the host worth choosing. Hosts who share their destination generously become irreplaceable.
Takes your amenities and turns them into emotionally compelling descriptions built around your perfect guest avatar. Not "2BR/2BA with hot tub." More like: "Exhale weekend: after the kids crash, slip into the hot tub on a quiet deck under more stars than you've seen in years." See the difference?
Your best marketing is sitting in your review inbox right now. This team member turns guest reviews into branded social posts, crafts thoughtful responses to negative reviews that build trust, and ensures your reviews are used strategically across your other team members — in emails, on your website, in social content. Your reputation becomes a marketing asset, not just a star rating.
7 AI agents. Your brand. Your voice. Built in 8 weeks.
We start with the Guest First Brand Playbook — your guest avatar, brand voice, messaging, and differentiators. This is the brain that powers every team member. You develop it with my guidance on live calls.
Together — live, on calls — we build each agent as a Claude Project and train them on your Brand Playbook. Your email strategist, social media marketer, listing optimizer, and more. I'm right there building it with you.
By week 8, your marketing team is live, documented, and working. Every workflow is mapped. Every agent is trained. It runs on a $20/month Claude subscription — and as new tools launch (including Cowork plugins and Skills), they plug right into the system you've already built.
This is the brain of everything. Your perfect guest avatar — not a vague demographic, a real person with a name, emotional drivers, fears, and desires. Your brand story. Your messaging. Your unique differentiators. Your hospitality voice. Your listing descriptions. Build it once. Every team member gets trained on it. Use it everywhere. Forever.
Your email writer, social media writer, destination marketing researcher, and lead magnet creator — all built and trained on your Brand Playbook. You'll have a content system that runs whether you're hosting a full house or on vacation yourself.
Guest communications, review responses, automated messaging, and the review-to-social automation. Your guest experience doesn't just happen at the property anymore — it starts in their inbox before they arrive and continues long after checkout.
We pull it all together. Every project organized, every team member trained, every workflow documented. You leave with a complete AI marketing team ready to work. Not someday. Now. And because we built the foundation right, when new tools come online — like the SEO/AEO Website Content Writer launching this fall — they plug straight into your existing system, already trained on your brand.
Guest Favorite status. Bookings every time they send an email. Those results came from hosts doing this manually. Imagine having a full AI team running it for you.
"My email list has grown by leaps and bounds and we are now about 60% book direct. Jodi teaches the strategy behind it first, so you understand what to do when one thing doesn't work for you. I recommend this class to every vacation rental owner I know."
"We reached Top 1% Guest Favorite status and saw a significant increase in bookings and profits almost immediately. Hiring Jodi was a game changer for our business."
"She encouraged us to price our property at double the rate of nearby rentals. Since launching we are running at north of 85% occupancy and have received amazing guest reviews!"
Let me tell you about a little place called Playin' Possum.
It's a fishing shack on Bayou Amie in South Louisiana. $199 a night. No designer interiors, no luxury mattresses — just an old 1940s cottage on a swamp with a deck over the water where you can fish and watch alligators swim right past you.
The owner's grandfather built it. His photos and stories are still on the walls. She leaves homemade boudin balls and buttermilk biscuits in the freezer for her guests.
My husband and I stayed there years ago. Stars in the sky and on the water. Peaceful. Quiet. Heaven.
Her reviews? 4.9 stars. Guest Favorite. Superhost.
Not because she competed with the luxury rentals down the road. Not because she discounted to fill her calendar. Because her listing told the complete truth about exactly what she had — a simple place on a swamp — and the right people chose her for it.
She knew what she had. She knew who would love it. She let them find her.
Last time I checked, she was booked well in advance. We've been back — some as many as four times. Because magic is what happens when the right guest finds exactly the place that was built for them.
That's the Guest First Framework in one story. And it works whether you're running a $199-a-night fishing shack or a $15,000-a-week luxury beach house.
The framework starts with one question: who are you really hosting? Not a target market. Not a demographic. A real person — with real emotional drivers, real fears, and a real reason for booking.
Right now, your guests don't experience your hospitality until after they arrive. The Guest First Framework changes that. When your marketing feels like hospitality, everything shifts. By the time they book, they can't wait to stay. By the time they arrive, they already know everything will be perfect. By the time they leave, they're planning a return trip.
When you know that person well enough to speak directly to their desires, your marketing stops feeling like marketing. It feels like hospitality. That's the Guest First Framework — and the C4 Content Flywheel is the marketing engine that powers it. Content builds trust. Trust builds connection. Connection becomes conversion. That's exactly what your AI marketing team is built to run.
Ready to build a marketing team that actually sounds like you?
Right now, if you wanted the marketing support this program builds for you, here's what it would cost:
The social scheduling app you're not really using. The copywriting tool that sounds like everyone else. The email template service that doesn't know anything about vacation rentals.
Add it up: you're easily looking at $10,000–$25,000+ a year for marketing support that still won't know your brand, your guests, or your voice the way this system will.
The Growth Lab gives you the strategy, the tools, and the AI team — and once it's built, it runs on a $20/month Claude subscription. That's it.
A fraction of one month's contractor costs, or a marketing team that works for you indefinitely. The math isn't hard.
Platform fees alone eat 15–20% of every OTA booking. Even a handful of direct bookings save you hundreds in fees — and eliminate the headache of algorithm dependency.
Filling just 6 off-season nights at $350/night pays for the entire program.
A brand that commands even $25 more per night across 3 properties and 200 booked nights? That's $15,000 in additional annual revenue.
And that's just the revenue side — factor in fewer discount requests, fewer problem guests, better reviews, and more repeat bookings, and this program doesn't just pay for itself. It changes the trajectory of your business.
Your entire AI marketing team runs on a $20/month Claude Pro subscription. That's it. One platform. 7 Projects. Trained agents that know your brand. Ready when you are.
The SEO/AEO Website Content Writer — free when it launches this fall.
This is the content agent that gets your vacation rental found on Google AND in AI-powered search like ChatGPT and Claude. When it's ready, it plugs directly into your existing Guest First AI System as a new Claude Project — already trained on your brand, your destination, and your avatars. First five founding members get it free. Future access will be a separate purchase.
Five spots. First come, first served.
Your price today: $1,997
That's less than two months of a marketing assistant — for a team that works for you indefinitely.
Founding member pricing. Future cohorts will be priced higher.
You're getting in at Round 1 — more access, more personalization, pricing that locks in for life.
Cohort starts April 14th. Limited enrollment.
Your first payment enrolls you — and you get started developing your Guest First Brand Playbook today.
Pay-in-Full Bonus:
A private 1-hour Brand Playbook Review Call with Jodi — where I personally walk through your completed Brand Playbook and give you strategic feedback to make it even stronger. (This is what my consulting clients pay hundreds for.)
"Her help was crucial to understanding and growing our luxury vacation rental business. She has touched nearly every aspect and we are almost 100% direct bookings. I only wish I had hired Jodi earlier, I'd be much further along in our business."
"Her marketing strategy and implementation skills are second to none — from helping us clarify our brand voice to building actionable, results-driven campaigns, she's been there every step of the way. Jodi doesn't just create a plan; she makes sure it gets executed effectively, and the results speak for themselves. She's smart, creative, responsive, and genuinely invested in our success. If you're looking for someone who can elevate your marketing and actually make it happen, look no further."
"I would never have been able to do this without Jodi guiding the step-by-step processes. It's an investment that has already paid for itself."
"We have thousands of people on our email list and get bookings every time we send — and I thought email marketing was dead! We were lucky to have found Jodi before we ever started our glamping business. We owe so much of our success to her help and training."
"Jodi does a wonderful job of sharing her years of expertise with you and equipping each owner with the skills they need to next level their short term rentals. It was a pleasure working with Jodi both in her coaching course and to design my new website. I highly recommend working with Jodi to address all of your marketing needs!"
"Jodi has been my mentor for the past few years. She's masterful, especially with vacation rental marketing. The courses that she offers are invaluable, especially for a small business owner like myself. She has a vault full of videos and templates she willingly shares with her students. If Jodi doesn't know the answer to a question, she'll find it and then create a quick walk-through video and share it with you."
"One of our units produced a 50% increase in the first six months and we had our best year ever! She gave us a much better understanding of our data to make better marketing decisions."
Show up to all 8 calls. Do the implementation work. If you don't have a functioning AI marketing team by the end of 8 weeks, I'll work with you one-on-one until you do.
I'm personally invested in every host who joins this program. I care about your guests' experience almost as much as you do. I don't take your money and hand you a login. I build this with you. And I don't stop until it's working.
That's not a guarantee you'll find in most marketing programs. It's a promise from someone who's been doing this for 12 years and isn't about to start cutting corners now.
More than 150 hosts have already used the Perfect Guest Playbook and Listing Description Writer, loved what it did for their business, and provided feedback that made the tools even better. This isn't untested AI hype. It's a proven system built on real results.
I've consulted with hosts of hundreds of properties across the U.S. and beyond — but I've also stayed in more than 70 vacation rentals, many as a guest experience evaluator and noticed what makes a stay memorable (or forgettable). I know what you're struggling with, AND what your guests are looking for. That's rare in this industry.
I've been working with AI for copywriting and strategy since 2023 — and I didn't just hand clients a login and hope for the best. I spent months building, testing, and refining these tools and frameworks with my own clients until I built something that really works.
I started coaching hosts in small group cohorts in 2019 because I kept seeing the same problem: talented, caring hosts who were invisible online because they were marketing to everyone and connecting with no one. I've seen the Guest First Framework work from a $199-a-night fishing shack on a Louisiana bayou to $15,000-a-week luxury beach houses, mountain cabins, glamping resorts, and boutique roadside hotels. The principle is the same: know your guests deeply, serve them specifically, and everything changes.
Creator of the Guest First Framework™. Host of The Savvy Host Advantage podcast. And the person who's going to help you build the marketing team your hospitality business deserves.
Generic marketing is bad marketing. I will die on that hill.
"Jodi is my top marketing guru for the Vacation Rental Success Podcast — she's been on seven times since 2018 and she ALWAYS over-delivers. I highly recommend her for any and all things vacation rental."
✓ You're a self-managing host, boutique property manager, or glamping operator who cares deeply about guest experience and is done letting OTAs run your life.
✓ You've tried AI and gotten generic results — because you didn't have the right framework underneath it. That's exactly what we fix.
✓ You can commit to eight weeks of live calls and implementation. This works because you show up.
✓ You're ready to build a real marketing system — not just post more on Instagram.
You want someone to do it all for you. That's a done-for-you service, not a done-with-you program — and they cost $3,000+ a month. (This is a fraction of that, because you're building it with me.)
You're looking for overnight results. We're building a marketing system, not running a flash sale. The hosts who get the best results trust the process and implement between sessions.
You're not willing to show up. This program works because it's live, interactive, and built in real time around your business. If you're looking for something you can passively watch, this isn't it.
Sound like you? Let's build your marketing team.
Nope. That's literally why this program exists. I walk you through every step, every setup, every click. If you can send an email and use a web browser, you can do this. Several of my clients started with zero AI experience and now run their marketing with it daily.
Perfect. The framework works the same whether you have one cabin or fifty. In fact, building your brand foundation now — before you scale — means everything you add later is already aligned. One property, one avatar, one clear brand. That's not a limitation — that's focus.
Plan for 3–4 hours per week: the live call (about 90 minutes) plus implementation time between sessions. Some weeks will be heavier during the Brand Playbook build; others will feel lighter once the foundation is in place. Every call is recorded in case life happens.
Yes — you'll need Claude Pro ($20/month) to use Projects, Memory, and Skills — the features that make your AI agents actually work as a team. That's $20/month for an entire marketing department. Compare that to literally any other option.
Your AI agents keep working. That's the whole point. Everything we build — every Claude Project, every workflow — is yours to keep and run indefinitely. And when new tools launch (like the SEO/AEO Website Content Writer this fall, or new Cowork plugins), they're designed to plug right into the system you've already built.
This is built for hosts, not developers. If the idea of "setting up AI" makes you nervous, know this: we do it together, in real time, on live calls, in a small cohort. You're not watching a tutorial and hoping for the best. You're building alongside me with Voxer access when you get stuck.
Everything is built for Claude — specifically Projects, Memory, Skills, and Cowork. These are the features that let each agent remember your brand and work as a coordinated team instead of a one-off chatbot. I started with ChatGPT myself, but Claude's architecture is what made the difference — and once you see the difference between a prompt and a trained agent, you'll be glad you made the move. ChatGPT versions will be added in a future cohort, but I recommend Claude and believe once you experience it, you won't look back.
Every call is recorded and available same day. You also have Voxer access to me throughout the program for questions between sessions. That said — the magic happens live. I'd encourage you to make as many calls as possible.
Stop guessing. Stop posting and praying. Stop watching AI change the game while you're still trying to make it sound like you instead of a robot. This is the system.
April 14th. Limited enrollment. Get started today — your first payment gives you instant access to begin developing your Guest First Brand Playbook.
The only question is whether you'll have a seat.
Not sure if this is right for you? Email [email protected] or DM me @heyjodibourne.
I'm personally invested in every host who joins — if you want to talk it through first, just ask.